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SimplifyReality Terms of Service

Effective Date
November 1, 2019

Effective as of November 1, 2019, SimplifyReality, Inc., (“SimplifyReality”) and its subsidiaries, (collectively, the “SimplifyReality Group” or “we” or “us” or “our”) have updated terms that apply to the use of our Websites (as herein defined). For the purposes of these Terms of Use, the term, “Websites”, shall refer collectively to www.SimplifyReality.com as well as the other websites that the SimplifyReality Group operates and that link to these Terms of Use.

We provide the Websites to you subject to these Terms of Use (“Terms”), which may be updated by us from time to time pursuant to Section 1 herein. By accessing and using the Websites, you accept and agree to be bound by these Terms, SimplifyReality’s Privacy Policy found here and SimplifyReality’s Cookie Policy found here. If you do not agree to these Terms, you should not access or use the Websites. In addition, when accessing the Websites you shall be subject to any posted guidelines or rules applicable to the Websites, which may be posted and modified from time to time. All such guidelines or rules are hereby incorporated by reference into these Terms. 

These Terms do not apply to your access to and use of the products and services which we market for subscription on our Websites (our “Services”). The practices and policies, including how we protect, collect, and use electronic data, text, messages, communications or other materials submitted to and stored within the Services by You (“Service Data”) are detailed in and governed by our Master Subscription Agreement, available here, or such other applicable agreement between you and any member of the SimplifyReality Group relating to your access to and use of such Services (“Service Agreement”).

  1. Changes to Terms. These Terms, or any part thereof, may be modified by us, including the addition or removal of terms at any time, and such modifications, additions or deletions will be effective immediately upon posting. Your use of the Websites after such posting shall be deemed to constitute acceptance by you of such modifications, additions or deletions.
  2. Changes to Websites. We may change or discontinue any aspect, service or feature of the Websites User Content Guidelines. The following terms apply to content submitted by you:at any time, including, but not limited to, content, availability, and equipment needed for access or use.
  3. Registration. You may be given the opportunity to register via an online registration form or by participating in Interactive Areas (as defined below), such as forums and other community features, to create a user account (“Your Account”) that may allow you to receive information from us and/or to participate in certain features on the Websites. We will use the information you provide in accordance with the Privacy Policy. By registering you represent and warrant that all information that you provide is current, complete and accurate to the best of your knowledge. You agree to maintain and promptly update your information on the Websites so that it remains current, complete and accurate. You are responsible for obtaining and maintaining all connectivity, computer software, hardware and other equipment needed for access to and use of the Websites and all charges related to the same.
  4. User Content Guidelines. The following terms apply to content submitted by you:
  5. 4.1 The Websites may contain comments sections, discussion forums, or other interactive features (“Interactive Areas”) in which you may post or upload user-generated content, comments, video, photos, messages, other materials or items (collectively, “User Content”). You are solely responsible for your use of any Interactive Areas and you use them at your own risk. Interactive Areas are available for individuals aged 13 years or older. By submitting User Content to an Interactive Area, you represent that you are 13 years of age or older and, if you are under the age of 18, you either are an emancipated minor or have obtained the legal consent of your parent or legal guardian to enter into these Terms, submit content, and participate on the Websites.

    4.2 By submitting any User Content or participating in an Interactive Area within or in connection with the Websites, you agree that you will not upload, post or otherwise transmit any User Content that (a) violates or infringes in any way upon the rights of others, including any statements which may defame, harass, stalk or threaten others; (b) you know to be false, misleading or inaccurate; (c) contains blatant expressions of bigotry, racism, racially or ethnically offensive content, hate speech, abusiveness, vulgarity or profanity; (d) contains or advocates pornography or sexually explicit content, pedophilia, incest, bestiality, or that is otherwise obscene or lewd; (e) violates any law or advocates or provides instruction on dangerous, illegal, or predatory acts, or discusses illegal activities with the intent to commit them; (f) advocates violent behavior; (g) poses a reasonable threat to personal or public safety; (h) contains violent images of killing or physical abuse that appear to have been captured solely, or principally, for exploitative, prurient, or gratuitous purposes; (i) is protected by copyright, trademark, trade secret, right of publicity or other proprietary right without the express permission of the owner of such copyright, trademark, trade secret, right of publicity or other proprietary right. The burden of determining that any User Content is not protected by copyright, trademark, trade secret, right of publicity or other proprietary right rests with you. You shall be solely liable for any damage resulting from any infringement of copyrights, trademarks, trade secrets, rights of publicity or other proprietary rights or any other harm resulting from such a submission. Any person determined by SimplifyReality, in its sole discretion, to have violated the intellectual property or other rights of others shall be barred from submitting or posting any further material on the Websites; (j) does not generally pertain to the designated topic or theme of any Interactive Area; (k) contains any unsolicited or unauthorized advertising or promotional materials with respect to products or services, “junk mail”, “spam”, “chain letters”, “pyramid schemes”, or any other form of solicitation; or (l) uses the name or likeness of an identifiable natural person without such person’s consent. The burden of determining that any User Content is not protected by copyright, trademark, trade secret, right of publicity or other proprietary right rests with you. You shall be solely liable for any damage resulting from any infringement of copyrights, trademarks, trade secrets, rights of publicity or other proprietary rights or any other harm resulting from such a submission. Any person determined by SimplifyReality, in its sole discretion, to have violated the intellectual property or other rights of others shall be barred from submitting or posting any further material on the Websites.

    4.3 You agree not to represent or suggest, directly or indirectly, the SimplifyReality Group’s endorsement of User Content.

    4.4 You agree not to upload, post or otherwise transmit any User Content, software or other materials which contain a virus or other harmful or disruptive component.

    4.5 You agree not to use any service, technology or automated system to artificially inflate the page views that your User Content receives. This includes pay-per-click services, web “robots” and any other current or future technologies. You also agree not to direct any third party to use these services, technologies or automated systems on your behalf.

    4.6 You agree not to use any technology, service or automated system to post more User Content than an individual could upload in a given period of time. You also agree not to direct any third party to use these services, technologies or automated systems on your behalf.

    4.7 Any conduct that we, in our sole discretion, believe restricts or inhibits anyone else from using or enjoying the Websites will not be permitted. We reserve the right, in our sole discretion, to remove or edit User Content submitted by you.

    4.8 We are not responsible for the accuracy or credibility of any User Content, and do not take any responsibility or assume any liability for any actions you may take as a result of reading User Content posted on the Websites. Through your use of Interactive Areas, you may be exposed to content that you may find offensive, objectionable, harmful, inaccurate or deceptive. There may also be risks of dealing with underage persons, people acting under false pretense, international trade issues and foreign nationals. By using Interactive Areas, you assume all associated risks.

    4.9 We have the right, but not the obligation, to monitor User Content posted or uploaded to the Websites to determine compliance with these Terms and any operating rules established by us and to satisfy any law, regulation or authorized government request. Although we have no obligation to monitor, screen, edit or remove any of the User Content posted or uploaded to the Websites, we reserve the right, and have absolute discretion, to screen, edit, refuse to post or remove without notice any User Content posted or uploaded to the Websites at any time and for any reason, and you are solely responsible for creating backup copies of and replacing any User Content posted to the Websites at your sole cost and expense. The decision by SimplifyReality to monitor and/or modify User Content does not constitute nor shall it be deemed to constitute any responsibility or liability in any manner on our part in connection with or arising from your use of Interactive Areas on the Websites.

    4.9 We have the right, but not the obligation, to monitor User Content posted or uploaded to the Websites to determine compliance with these Terms and any operating rules established by us and to satisfy any law, regulation or authorized government request. Although we have no obligation to monitor, screen, edit or remove any of the User Content posted or uploaded to the Websites, we reserve the right, and have absolute discretion, to screen, edit, refuse to post or remove without notice any User Content posted or uploaded to the Websites at any time and for any reason, and you are solely responsible for creating backup copies of and replacing any User Content posted to the Websites at your sole cost and expense. The decision by SimplifyReality to monitor and/or modify User Content does not constitute nor shall it be deemed to constitute any responsibility or liability in any manner on our part in connection with or arising from your use of Interactive Areas on the Websites.

    4.10 By submitting User Content to the Websites, you automatically grant us a royalty-free, perpetual, irrevocable, non-exclusive, worldwide right and license to use, publish, reproduce, modify, adapt, edit, translate, create derivative works from, incorporate into other works, distribute, sublicense (through multiple tiers) and otherwise exploit such User Content (in whole or in part) in any form, media or technology now known or hereafter developed, without payment to you or to any third parties. Additionally, to the fullest extent permitted under applicable law, you waive your moral rights in the User Content and agree not to assert such rights against us. You represent and warrant to us that you have the full legal right, power and authority to grant to us the license provided for herein, that you own or control the complete exhibition and other rights to the User Content you submitted for the purposes contemplated in this license and that neither the User Content nor the exercise of the rights granted herein shall violate these Terms, or infringe upon any rights, including the right of privacy or right of publicity, or constitute a libel or slander against, or violate any common law or any other right of, or cause injury to, any person or entity. You further grant to us the right, but not the obligation, to pursue at law any person or entity that violates your or our rights in the User Content by a breach of these Terms.

    5. User Conduct Guidelines. The following terms apply to your conduct when accessing or using the Websites: (a) you agree not to interfere with or disrupt the Websites or the servers or networks connected to the Websites, or disobey any requirements, procedures, policies or regulations of networks connected to the Websites; (b) you agree not to reproduce, duplicate, copy, sell, resell or exploit for any commercial purpose, any portion of the Websites, use of the Websites, or access to the Websites; (c) you agree not to engage in any activity that would constitute a criminal offense or give rise to a civil liability; (d) you agree not to impersonate any person or entity, including, but not limited to, the SimplifyReality Group or any SimplifyReality Group employee, or falsely state or otherwise misrepresent your affiliation with any person or entity; and (e) you agree not to interfere with any other user’s right to privacy, including by harvesting or collecting personally-identifiable information about users of the Websites or posting private information about a third party.

    6. Intellectual Property Rights. All text, graphics, photographs, trademarks, logos, icons, user interfaces, sounds, music, videos, artwork, software and computer code (collectively, “Content”), including but not limited to the “look and feel”, layout, design, structure, color scheme, selection, combination and arrangement of the Content present on the Websites is owned by or licensed to us. Such Content is protected by copyright, trademark, trade dress and various other intellectual property and unfair competition laws.

    Except with our express prior written permission or as permitted by applicable laws, you may not copy, distribute, reproduce, mirror, frame, publicly display, publicly perform, translate, create derivative works of, re-publish or transmit the Websites or Content (in whole or in part) in any way or through any medium for distribution, publication or any commercial purpose.

    You may display, copy and download Content from the Websites solely for your personal and non­-commercial use provided that: (a) you do not remove any copyright or proprietary notice from the Content; (b) such Content will not be copied or posted on any networked computer or published in any medium; and (c) no modifications are made to such Content.

    7. Disclaimer of Warranty; Limitation of Liability. 

    (A) YOU EXPRESSLY AGREE THAT USE OF THE WEBSITES IS AT YOUR SOLE RISK. THE SIMPLIFYREALITY GROUP, ITS OTHER AFFILIATES NOR ANY OF THEIR RESPECTIVE EMPLOYEES, AGENTS, THIRD PARTY CONTENT PROVIDERS, THIRD-PARTY SERVICE PROVIDERS OR LICENSORS DO NOT WARRANT THAT USE OF THE WEBSITES WILL BE UNINTERRUPTED OR ERROR FREE; NOR DO THEY MAKE ANY WARRANTY AS TO THE RESULTS THAT MAY BE OBTAINED FROM USE OF THE WEBSITES, NOR AS TO THE ACCURACY, RELIABILITY OR CONTENT OF ANY INFORMATION, SERVICE, OR MERCHANDISE PROVIDED THROUGH THE WEBSITES.

    (B) THE WEBSITES ARE PROVIDED ON AN “AS IS” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF TITLE OR IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, OTHER THAN THOSE WARRANTIES WHICH ARE IMPLIED BY AND INCAPABLE OF EXCLUSION, RESTRICTION OR MODIFICATION UNDER THE LAWS APPLICABLE TO THESE TERMS.

    (C) TO THE FULLEST EXTENT PERMISSIBLE BY APPLICABLE LAW, IN NO EVENT SHALL THE SIMPLIFYREALITY GROUP, OR ITS FUTURE PARENT OR AFFILIATED COMPANIES, BE LIABLE TO YOU FOR ANY PERSONAL INJURY, PROPERTY DAMAGE, LOST PROFITS, COST OF SUBSTITUTE GOODS OR SERVICES, LOSS OF DATA, LOSS OF GOODWILL, WORK STOPPAGE, COMPUTER AND/OR DEVICE OR TECHNOLOGY FAILURE OR MALFUNCTION OR FOR ANY FORM OF DIRECT OR INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES BASED ON ANY CAUSES OF ACTION ARISING OUT OF USE OF THE WEBSITES OR ANY ALLEGED FAILURE OF PERFORMANCE, ERROR, OMISSION, INTERRUPTION, DELETION, DEFECT, OR DELAY IN SERVICE, OPERATION, OR TRANSMISSION OF THE WEBSITES, OR ANY ALLEGED COMPUTER VIRUS, COMMUNICATION LINE FAILURE, THEFT OR DESTRUCTION OF PROPERTY, AND/OR UNAUTHORIZED ACCESS TO, ALTERATION OF, OR USE OF OR POSTING OF ANY RECORD, CONTENT, OR TECHNOLOGY, PERTAINING TO OR ON THE WEBSITES. YOU AGREE THAT THIS LIMITATION OF LIABILITY APPLIES WHETHER SUCH ALLEGATIONS ARE FOR BREACH OF CONTRACT, TORTIOUS BEHAVIOR, NEGLIGENCE, OR FALL UNDER ANY OTHER CAUSE OF ACTION, REGARDLESS OF THE BASIS UPON WHICH LIABILITY IS CLAIMED AND EVEN IF THE SIMPLIFYREALITY GROUP OR FUTURE PARENT OR AFFILIATED COMPANIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSS OR DAMAGE. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, YOU ALSO SPECIFICALLY ACKNOWLEDGE THAT THE SIMPLIFYREALITY GROUP OR FUTURE PARENT OR AFFILIATED COMPANIES ARE NOT LIABLE FOR ANY ACTUAL OR ALLEGED DEFAMATORY, OFFENSIVE, OR ILLEGAL CONDUCT OF OTHER USERS OF THE WEBSITES OR ANY OTHER THIRD PARTIES.

    IF APPLICABLE LAW DOES NOT ALLOW ALL OR ANY PART OF THE ABOVE LIMITATION OF LIABILITY TO APPLY TO YOU, THE LIMITATIONS WILL APPLY TO YOU ONLY TO THE EXTENT PERMITTED BY APPLICABLE LAW.

    (D) We disclaim any and all liability of any kind for any unauthorized access to or use of your personally identifiable information. By accessing the Websites, you acknowledge and agree to our disclaimer of any such liability. If you do not agree, you should not access or use the Websites.

    8. Indemnification. You agree to defend, indemnify and hold harmless the SimplifyReality Group, its affiliates and their respective directors, officers, employees and agents from and against all claims and expenses, including attorneys’ fees, arising out of the use of the Websites by you. The SimplifyReality Group reserves the right to take over the exclusive defense of any claim for which we are entitled to indemnification under this section. In such event, you shall provide SimplifyReality with such cooperation as is reasonably requested by the SimplifyReality Group.

    9. Termination. We may terminate or suspend these Terms at any time without notice to you. Without limiting the foregoing, we shall have the right to immediately terminate your access to the Websites in the event of any conduct by you which we, in our sole discretion, consider to be unacceptable, or in the event of any breach by you of these Terms. The provisions of Sections 2, and 5-12 shall survive termination of these Terms.

    10. Governing Law. The content, data, video, and all other material and features on the Websites are presented for the purpose of providing entertainment, news and/or information and/or promoting programs, films, music, games, and other products and/or services that are or may become available in the United States, its territories, possessions, and protectorates. 

    Any and all disputes, claims and controversies arising out of or in connection with your access to, and/or use of the Websites, and/or the provision of content, services, and/or technology on or through the Websites shall be governed by and construed exclusively in accordance with the laws and decisions of the State of California applicable to contracts made, entered into and performed entirely therein, without giving effect to its conflict of laws provisions. 

    Please report any violations of these Terms to the SimplifyReality Legal Department.

    11. Copyrights and Copyright Agent. We respect others’ intellectual property rights, and expect our users and customers to do the same. If you believe that your work has been copied on the Websites in a way that constitutes copyright infringement, please follow the procedures outlined in SimplifyReality’s Copyright Infringement Notice & Takedown Policy. We reserve the right to terminate access to the Websites for users or customers who post material that infringes the intellectual property rights of others. 

    12. Miscellaneous. These Terms and any operating rules for the Websites established by us constitute the entire agreement of the parties with respect to the subject matter hereof, and supersede all previous written or oral agreements between the parties with respect to such subject matter. The provisions of these Terms are for the benefit of the SimplifyReality Group, its affiliates and its third party content providers and licensors and each shall have the right to assert and enforce such provisions directly or on its own behalf. No waiver by either party of any breach or default hereunder shall be deemed to be a waiver of any preceding or subsequent breach or default. If any part of these Terms is found by a court of competent jurisdiction to be invalid or unenforceable, it will be replaced with language reflecting the original purpose in a valid and enforceable manner. The enforceable sections of these Terms will remain binding upon the parties. The section headings used herein are for convenience only and shall not be given any legal import.

13. English Version Controls

Non-English translations of this Policy are provided for convenience only. In the event of any ambiguity or conflict between translations, the English version is authoritative and controls.

These Terms were last updated on November 1, 2019.

Copyright Infringement Notice & Takedown Policy

Notification of Infringement

SimplifyReality, Inc. (hereafter, “SimplifyReality”) abides by the federal Digital Millennium Copyright Act (DMCA) and similar regulations in other jurisdictions by responding to written notifications of alleged infringement by legitimate copyright holders. As part of our response, we may remove or disable access to allegedly infringing material residing on our websites and within the Service. Please note that SimplifyReality does not control content hosted on any third party website, and cannot remove content from any website it does not own or control.

To submit a copyright infringement notification to SimplifyReality, send a written communication to our Copyright Agent, as required by the DMCA, and provide the following information in writing:

  1. Identification of the copyrighted work that you claim has been infringed;
  2. Identification of the specific material that is claimed as infringing and information sufficient to permit SimplifyReality to locate that material on our websites or within the Service (providing a URL is the best way to help us locate the content quickly);
  3. A statement that you believe, in good faith, that the use of the material in the manner complained of is not authorized by the copyright owner, its agent, or by law;
  4. If you are not the copyright owner, a description of your relationship to the copyright owner;
  5. Your contact information, including your name, address, telephone number, and email address;
  6. A statement, under penalty of perjury, that the information in the notification is accurate and that you are the copyright owner or are authorized to act on behalf of the copyright owner; and
  7. A physical or electronic signature of a person authorized to act on behalf of the copyright owner.

Please note that under Section 512(f) of the DMCA and similar regulations in other jurisdictions, anyone who knowingly misrepresents that material or activity is infringing may be liable for damages and attorneys’ fees incurred by the alleged infringer or by SimplifyReality. Therefore, if you are not sure whether material infringes your copyright, you should first consider contacting an attorney.

SimplifyReality’s Response to Notifications

Following receipt of a proper written notification, SimplifyReality will expeditiously remove or disable the allegedly infringing content. We will also notify the customer who submitted or posted the allegedly infringing material, and provide them with a copy of the copyright infringement notification. We may suspend or terminate access to the Service of customers that repeatedly or egregiously infringe the copyrights of others.

Counter Notification

If a customer of the Service believes that their content was removed or disabled by mistake or misidentification, the customer can send us a written counter notification that includes the following:

  1. The customer’s contact information, including name, address, email address, and telephone number;
  2. Identification of the material that has been removed or to which access has been disabled, and the location at which the material appeared before it was removed or disabled;
  3. A statement that the customer consents to the jurisdiction of the U.S. Federal District Court for the judicial district in which the customer is located (or if the customer is outside the U.S., the U.S. Federal District Court for the Northern District of California located in San Francisco, CA), and that you will accept service of process from the person who originally provided SimplifyReality with the notification of infringement;
  4. A statement under penalty of perjury that the customer has a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled; and
  5. A physical or electronic signature of the customer;

Please note that under Section 512(f) of the DMCA and similar regulations in other jurisdictions, any person who knowingly misrepresents that material or activity was removed or disabled by mistake or misidentification may be subject to liability.

SimplifyReality will only accept counter notifications that meet the requirements set forth above and are properly submitted to our Copyright Agent. Upon receipt of a proper written counter notification, SimplifyReality will provide the person that submitted the infringement notification with a copy of the counter notification, and will, on or after 10 business days following receipt of the counter notification, restore the removed material to the Service unless our Copyright Agent first receives notice that a court action has been filed to restrain the customer from engaging in infringement related to the allegedly infringing material.

Copyright Agent Information

SimplifyReality, Inc.
Attention: Copyright Agent 
Subject Line: DMCA Notification / DMCA Counter
Notification Email: hello@SimplifyReality.com
Address: 11937 Gorham Ave, Suite 4, Los Angeles, CA 90049
Telephone: +1 310-430-4412

The full text of the Digital Millennium Copyright Act can be found at: http://www.copyright.gov/legislation/hr2281.pdf.

Trademark Usage Guidelines

SimplifyReality’s trademarks and brands are SimplifyReality intellectual property and are among our most valuable assets. In order to preserve and protect these brands, it is essential that they are used properly. Follow these Guidelines and our Brand Style Guide for using SimplifyReality’s trademarks and brands properly in all communications, documents, and electronic messages.

These Guidelines apply to SimplifyReality employees, customers, partners, licensees, outside vendors, and other third parties. If you are a Licensee of a SimplifyReality trademark or logo, your license agreement may have particular usage guidelines different than provided here. If so, please follow the specific guidelines in your agreement. If you are a Licensee but have not been provided with special guidelines for usage of SimplifyReality brands, then these Guidelines apply to your usage of SimplifyReality brands.

You may reference SimplifyReality’s products and services using the SimplifyReality trademarks, so long as such references are: (1) truthful, fair, and not misleading, and (2) comply with these Guidelines, which may be modified from time to time by SimplifyReality in its sole discretion. The SimplifyReality trademarks and brands should never be used in a way that could cause anyone wrongly to believe that your products or services are offered, endorsed, or sponsored by SimplifyReality or any of its subsidiaries.

Specific Do’s and Dont’s

Trademark Notices

Properly designate the status of SimplifyReality’s trademarks by using the correct trademark symbol (® or ™) reflecting SimplifyReality’s ownership of particular marks as set forth below. Also include an attribution of SimplifyReality’s ownership in the following format: “_______ is a trademark of SimplifyReality, Inc.”

  1. In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:
  2. Properly designate (with ® or ™) all of SimplifyReality’s trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy; and
  3. In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.
  4. In newsletters, magazines, and publications containing multiple articles:
  5. Properly designate (with ® or ™) all of SimplifyReality’s trademarks on the first occurrence in the document, in headlines and on the first occurrence in every article in which they are used.
  6. In brochures, annual/quarterly reports, books, technical documentation, and other bound documents:
  7. Properly designate (with ® or ™) all of SimplifyReality’s trademarks on the first occurrence in the document, in headlines, and on the first occurrence in text.
  8. In all charts or graphs, properly designate trademarks (with ® or ™).
  9. On all packaging, always use the trademark symbol in every reference.
Trademarks are Singular Adjectives, Not Verbs and Should Not be Made Possessive

Use the SimplifyReality trademarks only as adjectives followed by the appropriate generic product or service noun describing the relevant product or service (e.g., “the SimplifyReality® help desk platform rocks”). SimplifyReality trademarks should not be used in plural or possessive form or as verbs.

References to SimplifyReality, Inc.

When SimplifyReality is used to refer to our company, SimplifyReality, Inc., rather than as a brand of product or services, then the rules for proper usage change slightly. Unlike trademarks, company names are proper nouns; they can be used in the possessive form and do not need to be followed by a generic term. Neither the ™ nor ® symbol should accompany references to SimplifyReality as a company. Example:

Correct: SimplifyReality is now offering its customers more choices than ever.

Incorrect: SimplifyReality® is now offering its customers more choices than ever.

Ownership Assertion

Do not assert rights over any SimplifyReality brand whether by incorporating a SimplifyReality brand into your own product or service names, trademarks, logos, company names, or domain names or seeking a trademark or domain name registration for any term that includes a SimplifyReality brand.

SimplifyReality Logo Use

Do not make unlicensed use of SimplifyReality logos, such as the Z logo listed below. Third party use of SimplifyReality logos requires a license or written permission from SimplifyReality. If you are interested in obtaining a license to use a SimplifyReality trademark or logo, contact us to discuss your proposed use.

Style of Use

When using SimplifyReality’s trademarks: (i) follow the style and usage guidelines available in our Brand Style Guide; (ii) use our Logos exactly as they appear here, and do not alter or distort their appearance in any way, for example, by adding your own design elements or changing the font, colors, or size; (iii) allow for clear space around our Logo; and (iv) maintain the legibility of our Logos and keep them sharp, clear, and well-produced. When using our Word Marks, you may not change their appearance by abbreviating them, incorporating them into acronyms, changing their spelling, using them in parts, or using improper capitalization.

No Trademark Bidding

Unless expressly permitted in an agreement between you and SimplifyReality, you may not bid on a SimplifyReality trademark (or any variant or extension thereof) as a keyword on any search engine, or use a SimplifyReality trademark (or any variant or extension thereof) in any form of paid advertising including, but not limited to, paid social and display advertisements.

No Tarnishment

You may not use a SimplifyReality trademark in a disparaging or degrading manner.

SimplifyReality Logos

The following is an illustrative, non-exhaustive list of logos and trademarks owned by SimplifyReality. Because this list of logos and trademarks and their status could change over time, including as we add new products and services, please review this section in these Guidelines periodically. Please note that the absence of a product or service name or logo from the list below does not constitute a waiver of SimplifyReality’s trademark or other intellectual property rights in that name or logo.



SimplifyReality Word Marks

Nurture Bot™

SimplifyReality®

SimplifyReality Chat™

SimplifyReality Connect™

SimplifyReality Explore™

SimplifyReality Guide™

SimplifyReality Message™

SimplifyReality Support™

SimplifyReality Talk™

Simplify®

If you become aware of any usage of SimplifyReality trademarks or brands in violation of these Guidelines, please contact us.

Cookie Policy

Effective as of January 25, 2019, SimplifyReality, Inc., (“SimplifyReality”) and its subsidiaries, (collectively, the “SimplifyReality Group” or “we” or “us” or “our”) have updated our Cookie Policy.

1. Intro

This Cookie Policy (“Policy”) explains that we believe in being open and clear about how we use your information. In the spirit of transparency, this Policy provides detailed information about how and when we use cookies on our Websites. For the purposes of this Policy, the term, “Websites”, shall refer collectively to www.SimplifyReality.com as well as the other websites that the SimplifyReality Group operates and that link to this Policy.

2. Does SimplifyReality use Cookies?

Yes. The SimplifyReality Group and our marketing partners, affiliates, and analytics or service providers use cookies and other technologies to ensure everyone who uses the Websites has the best possible experience. 

3. What is a Cookie?

A cookie is a small text file that is placed on your hard drive by a web page server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used. You can find out more about each cookie by viewing our current cookie list below. We update this list quarterly, so there may be additional cookies that are not yet listed. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.

4. Why does SimplifyReality use Cookies?

When you visit our Websites, we may place a number of cookies in your browser. These are know as First Party Cookies and are required to enable to hold session information as you navigate from page to page within the website. For example, we use cookies on our Websites to understand visitor and user preferences, improve their experience, and track and analyze usage, navigational and other statistical information. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas of the Websites may be limited.

5. How to disable Cookies

You can generally activate or later deactivate the use of cookies through a functionality built into your web browser. To learn more about how to control cookie settings through your browser:

Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox;

Click here to learn more about “Incognito” and managing cookie settings in Chrome;

Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer; or

Click here to learn more about “Private Browsing” and managing cookie settings in Safari.

If you want to learn more about cookies, or how to control, disable or delete them, please visit http://www.aboutcookies.org for detailed guidance. In addition, certain third party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here.

Many jurisdictions require or recommend that website operators inform users/visitors as to the nature of cookies they utilize and, in certain circumstances, obtain the consent of their users to the placement of certain cookies. 

The Websites include third party social media features, such as the Facebook Like button, and third party widgets, such as the ‘Share This’ button or interactive mini-programs that run on the Websites. These features may collect your IP address, which page you are visiting on the Websites, and set a cookie to enable the feature to function properly. Your interaction with these features is governed by the privacy policy of the third party company providing it.

We may use any of the following categories of cookies on the Websites as detailed below.

Each cookie falls within one of the four following categories:

Category Description
1. Essential Cookies Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website.
2. Analytics These cookies track information about visits to the
Cookies Websites so that we can make improvements and report our performance. For example: analyze visitor and user behavior so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.
3. Functionality or Preference Cookies During your visit to the Websites, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the Websites. They also store your preferences when personalizing the Websites to optimize your use of SimplifyReality, for example, your preferred language. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.
4. Targeting or Advertising Cookies These Third Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Websites and other websites. For example, these cookies remember which browsers have visited the Websites.

List of Cookies used on the Websites:

Website Name(s) Cookie Name Cookie Purpose Cookie Duration Category
All Websites Google Analytics This web analytics cookie collects information about how visitors use the Websites, which website the user came from, the number of each user’s visits and how long a user stays on the Websites 2 years Analytics
www.bimeanalytics.com Google Analytics Session Google Analytics 10 minutes Analytics
www.bimeanalytics.com Heap Analytics Event tracking to monitor behavior 2 years Analytics
www.bimeanalytics.com Heap Analytics Session Heap Analytics 30 min Analytics
www.bimeanalytics.com Vimeo Vimeo video player 2 years Functionality/Preference
www.bimeanalytics.com Google Google Account – SSO 6 months Functionality/Preference
www.bimeanalytics.com Capterra Conversion tracking 30 min Targeting/Advertising
www.bimeanalytics.com Website Language Language settings 30 min Functionality/Preference
www.bimeanalytics.com popupHide Determines if a user has accepted or rejected the demo request popup that appears after a certain time on the website Session Functionality/Preference
www.SimplifyReality.com Gauge DHigh level behavior tracking 2 years Functionality/Preference
www.SimplifyReality.com Disqus Visitor authentication for commenting and user reviews 2 years Essential
www.SimplifyReality.com Twitter Advertising Advertising 1.5 years Essential
www.SimplifyReality.com Clearbit Stores information on user in order to not display so many forms Session Functionality/Preference
www.SimplifyReality.com LinkedIn Advertising vendor for remarketing 1 year Targeting/Advertising
www.SimplifyReality.com Marin Software Advertising bidding platform 1 year Targeting/Advertising
www.SimplifyReality.com Facebook Advertising Vendor 180 days Targeting/Advertising
www.SimplifyReality.com Yahoo Japan Advertising Vendor 30 days Targeting/Advertising
www.SimplifyReality.com Naver Advertising Vendor 6 months Targeting/Advertising
www.SimplifyReality.com homeType Determines visitor type and stores which web content to display to visitor Session Functionality/Preference
www.SimplifyReality.com _SimplifyReality_shared_session Holds session information for sharing across SimplifyReality applications. Session Essential
www.SimplifyReality.com _SimplifyReality_nps_session Sessions for NPS. Session Functionality/Preference
www.SimplifyReality.com _SimplifyReality_session Hold session information for root access applications. Session Essential
www.SimplifyReality.com _help_center_session Sessions for Guide. Session Essential
www.SimplifyReality.com _voice_session Sessions for Voice. Session Functionality/Preference
www.SimplifyReality.com _carson_container_session Sessions for Carson. Session Targeting/Advertising
www.SimplifyReality.com _SimplifyReality_remember_me Preference for maintaining login sessions 2 Weeks Essential
www.SimplifyReality.com _SimplifyReality_settings Arbitrary, non-PII settings usually for preferences 1 year Functionality/Preference
www.SimplifyReality.com _SimplifyReality_cookie Arbitrary, non-PII settings usually for preferences 20 years Functionality/Preference
www.SimplifyReality.com LiveIntent Capture conversions on a cookie level to help automate campaigns and capture cookie information for SimplifyReality.com visitors. 30 days Targeting/Advertising
www.SimplifyReality.com Bidtellect Capture conversions on a cookie level to help automate campaigns and capture cookie information for SimplifyReality.com visitors. 30 days Targeting/Advertising
www.SimplifyReality.com AdRoll Capture conversions on a cookie level to help automate campaigns and capture cookie information for SimplifyReality.com visitors. 30 days Targeting/Advertising
www.SimplifyReality.com Quantcast Capture conversions on a cookie level to help automate campaigns and capture cookie information for SimplifyReality.com visitors. 30 days Targeting/Advertising
www.SimplifyReality.com Simpli.fi Tracking of anonymous user characteristics. 2 years Targeting/Advertising
www.SimplifyReality.com 6sense Tracking for A/B testing 10 years Analytics
www.SimplifyReality.com Optimizely Tracking for A/B testing 10 years Analytics
www.SimplifyReality.com Pendo End-User and Agent Usage DataEvent tracking to analyze use of the Service and improve the Services. to monitor behaviour 2 years Targeting/Advertising
www.SimplifyReality.com Crazy Egg Analytics Tool that gives us heat maps and click data 5 years Analytics
www.SimplifyReality.com Eloqua Marketing automation software 1 year Essential
www.SimplifyReality.com Facebook Connect Interaction between services 2 year Essential
www.SimplifyReality.com Doubleclick Re-targeting, optimization, reporting and attribution of online adverts 2 Years Targeting/Advertising
www.SimplifyReality.com AppNexusAdvertising Vendor for prospecting Advertising Vendor for prospecting 2 Years Targeting/Advertising
www.SimplifyReality.com Google Adwords Conversion Advertising pixel for prospecting and retargeting 540 days Targeting/Advertising
www.SimplifyReality.com LiveRamp Tracking of anonymous user characteristics 180 days Targeting/Advertising
www.SimplifyReality.com Bing Advertising vendor for search marketing 2 years Targeting/Advertising
www.SimplifyReality.com Google Tag Manager Traffic and visitor behavior measurement 2 years Analytics
www.SimplifyReality.com Yandex Metrica Advertising pixel to track conversions 1 year Targeting /Advertising
www.zopim.com Wistia Video Streaming 10 years Essential
www.zopim.com Google Adwords Conversion Advertising pixel to track conversions 540 days Targeting/Advertising
www.zopim.com LiveRamp Tracking of anonymous user characteristics 180 days Targeting/Advertising
www.zopim.com Google Dynamic Remarketing Advertising 180 days Targeting/Advertising
www.zopim.com Facebook Business Used for creating custom audience on Facebook for advertising purpose 2 years Targeting/Advertising
www.zopim.com Facebook Impression Advertising 2 years Targeting/Advertising
www.zopim.com
&
www.bimeanalytics.com
Cloudflare Control over cache of assets 1 year Essential

6. Cookies Subject to Change

The content of this Policy is for your general information and use only. These cookies are subject to change without notice. You acknowledge that this information may contain inaccuracies or errors and is subject to change and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

7. Cookies Used in Our Services

In addition to using cookies on our Websites as described above, we also use cookies and other tracking technologies in connection with your access to and use of the products and services which we market for subscription on our Websites (our “Services”).

8. Updating This Policy

If there are any material changes to this Policy, you will be notified by the posting of a prominent notice on our Websites prior to the change becoming effective. We encourage you to periodically review this page for the latest information on the Policy. Your continued use of the Websites constitutes your agreement to be bound by such changes to this Policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of and access to the Websites.

9. English Version Controls

Non-English translations of this Policy are provided for convenience only. In the event of any ambiguity or conflict between translations, the English version is authoritative and controls.